Brian Jessel BMW has earned a stellar reputation for its consistent commitment to quality and excellence. Known for offering first-class service and an unparalleled BMW purchasing experience, the dealership owes much of its success to its dedicated team. Among them, Akash Aujla, BMW Canada Gold Sales Master, stands out for his exceptional contribution to the Pre-Owned Sales division.
A Childhood Passion Turned Career
Akash’s love for cars started in childhood. He shares, “Ever since I was a child, all I did was talk about cars, play with them, and dismantle toy cars out of curiosity to see how they were put together. My cousins and I would spend family gatherings discussing cars—new releases, old classics, everything.”
Encouraged by his parents, who believed in his potential to sell cars, Akash began his journey at Brian Jessel BMW. His father sought an opportunity for him through Raj Desor, the New Car Sales Manager, where Akash started as a lot staff member.
Akash Aujla: Passion for Excellence at Brian Jessel BMW
Brian Jessel BMW has earned a stellar reputation for its consistent commitment to quality and excellence. Known for offering first-class service and an unparalleled BMW purchasing experience, the dealership owes much of its success to its dedicated team. Among them, Akash Aujla, BMW Canada Gold Sales Master, stands out for his exceptional contribution to the Pre-Owned Sales division.
A Childhood Passion Turned Career
Akash’s love for cars started in childhood. He shares, “Ever since I was a child, all I did was talk about cars, play with them, and dismantle toy cars out of curiosity to see how they were put together. My cousins and I would spend family gatherings discussing cars—new releases, old classics, everything.”
Encouraged by his parents, who believed in his potential to sell cars, Akash began his journey at Brian Jessel BMW. His father sought an opportunity for him through Raj Desor, the New Car Sales Manager, where Akash started as a lot staff member.
A Day in the Life
For Akash, every day at work is dynamic and fast-paced.
“I indulge in a lot of follow-ups, connecting with previous clients to ensure they’re happy. New deals often arise from these interactions as clients look to upgrade or try something different.”
He enjoys the constant flow of new inventory, offering a wide range of vehicles, from $10,000 models to premium $200,000 cars.
“Selling new arrivals on the first day they come in is always an exciting experience,” he adds.
Rising Through the Ranks
Akash’s career at Brian Jessel BMW began a decade ago, and his journey has been remarkable:
- 2014: Took on roles as a delivery specialist and customer relations executive.
- 2015: Began his sales career and earned the BMW Canada Gold Sales Master title.
- 2015-2017: Achieved the #1 spot in Canada for three consecutive years.
- 2018-2020: Remained a Gold Sales Master, finishing 3rd in 2018 and 2nd in 2019 and 2020.
“The journey has been amazing, and Brian Jessel BMW has provided me with countless opportunities to grow and excel,” he says.
Teamwork and Leadership
Akash credits his success to a collaborative team environment and strong leadership under Steve Geisbrecht, who ensures challenges are effectively managed.
“Behind every successful organization is a complete team effort. From the sales team to the support staff—receptionists, lot staff, and inventory managers—every role is essential for smooth operations,” he explains.
Customer-Centric Approach
Brian Jessel BMW prides itself on a no-pressure sales tactic, ensuring customer satisfaction.
“We don’t rush deals. Instead, we take the time to find the perfect car for the customer, which fosters trust and builds long-term relationships,” Akash emphasizes.
Personal Life
Born and raised in Vancouver in a Sikh family, Akash has always valued strong family ties. His father, who immigrated to Canada in 1984, instilled in him the values of hard work and dedication. Akash frequently traveled with his parents and sister to India and London, which nurtured his love for exploring new places.
Today, he enjoys traveling with his wife, Jessica, and spending quality time with their sons. An avid planner, Akash balances his professional and personal life with precision. “I like to plan my days ahead to avoid last-minute confusion and delays,” he says.
The Brian Jessel BMW Difference
Akash proudly states, “Brian Jessel BMW stands out as the best and most genuine dealership. We ensure our clients don’t feel pressured and take the time to find the right car and deal, creating a truly unique experience.”
From starting as a lot staff member to becoming Canada’s top Gold Sales Master, Akash Aujla exemplifies passion, dedication, and excellence. His journey is a testament to the opportunities and success possible within a supportive and innovative environment like Brian Jessel BMW.
Nikita Sharma
Freelance Writer/ Blogger/ Content Strategist
